Their little drawing. A whole new world.

Yes. Adding drawings, their world and the adventures cost nothing, and there's no card to enter. You pay only if you choose a keepsake or an extra.

You photograph it. We lift it off the paper exactly as drawn and keep it in your child's world. From there it can be a character in an adventure, alongside anything else they've drawn.

It's on a screen, but it's made to be done together. Before each choice there's one question for you to ask out loud, and the choosing is theirs. Nothing plays on its own.

They're written in advance, every word, and they're the same for every family. Nothing is made up while you play. What's new each time is the cast, and what they choose.

Never. What you see is the photo you took, with the paper taken away.

Yes. Two characters in one story, from any of the children in your family.

The last scene of a finished adventure can become an art print, a framed print, a canvas, a jigsaw, a fridge magnet, or a glow-in-the-dark print or framed glow print where the characters are the part that glows. The Christmas story's can go on ten cards. A drawing on its own can become any of those, or stickers. All made to order: you see the exact print file and confirm it before you pay, and it is printed exactly as you saw it.

Keepsakes are made to order and delivered to the UK, US, Canada, Australia and 21 countries in Europe: Austria, Belgium, Bulgaria, Croatia, Cyprus, Estonia, Finland, France, Germany, Greece, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, Netherlands, Portugal, Slovakia, Slovenia, Spain. For a US address, art prints, framed prints, canvases and glow-in-the-dark prints are printed in the US; cards, stickers, magnets and jigsaws aren't sent there. You see what can reach you, and what it costs there, before you pay. Playing is free wherever you are.

A camera roll keeps the picture. It can't put the dinosaur from March in a story with the rocket from July, notice that the same cat has turned up four times, or open to Grandma without handing over your phone.

They stay in your child's record for as long as you keep it — never used to train models, never shown to anyone, never in our marketing without your written yes. Delete any drawing, or everything, whenever you like.

A personalised book changes the name on the cover, and a story app starts with someone else's characters. Here the hero is the thing your child drew, exactly as they drew it, and the story goes the way they choose.

Partly, and we'll say exactly where. The painted places the stories happen in were made with an image model, once, from our written descriptions; a child's drawing is never sent to it. A model also reads each drawing, so we can tell a dinosaur from a rocket. Nothing ever redraws, changes or writes over their drawing, and the stories are written in advance.